Braze AI Decisioning Studio™

About Braze AI Decisioning Studio™

Put AI decisioning behind every marketing move. With the BrazeAI Decisioning Studio™, marketers can leverage their rich first-party data to determine the best channel, message, offer, timing, frequency, and more for each individual customer. BrazeAI™ decisioning agents use reinforcement learning — a powerful form of machine learning — to autonomously experiment and continuously adapt based on customer behavior. They personalize every aspect of communication by leveraging available data, including custom and industry-specific datasets. These agents learn from consumer actions, treating positive actions, such as conversions, purchases, and engagement as rewards. Over time, they identify patterns most likely to maximize rewards, optimizing the KPIs that matter most—like profit and lifetime value—through ongoing, autonomous experimentation. *Use all your data.* Personalize with rich first-party data, making decisions based on hundreds of characteristics. *Personalize everything.* Find the best channel, product, financial offer, creative, timing & frequency for each individual customer. *Optimize any metric.* Drive dollars, not clicks — AI decisioning optimizes any business KPI. *Decisions, explained.* Trace AI decisions for every customer, and the reasons behind them. BrazeAI Decisioning Studio™ helps top brands around the world personalize at scale, including Brinks Home, Chime, Foxtel Group, MetLife, and Wyndham Hotels.