CallRail

CallRail is a call tracking and lead intelligence platform that records, attributes, and analyzes inbound communications across phone calls, text messages, forms, and chats for marketing measurement and sales attribution. It assigns unique tracking numbers to marketing sources—such as paid ads, organic search, landing pages, and offline campaigns—so businesses can pinpoint which efforts drive inbound leads. The platform includes AI-powered Conversation Intelligence for call transcription, sentiment analysis, keyword spotting, and automated insights, alongside CRM integrations with tools like Google Ads, HubSpot, and Salesforce. CallRail serves marketers, agencies, multi-location businesses, and revenue teams that need call attribution data tied to advertising sources.