Decile

Decile is an AI-powered customer intelligence and ecommerce analytics platform purpose-built for mid-market e-commerce brands, primarily on Shopify. It combines first-party transaction data with third-party enrichment (hundreds of demographic and behavioral attributes) and an AI analyst called Luma to surface actionable insights about customer lifetime value, cohort behavior, and repurchase patterns. Users can build customer segments and sync them directly to marketing platforms like Meta, Google, and Klaviyo. It is designed for marketing directors, heads of growth, and founders who need real customer intelligence without a dedicated data team.