Google Tag Manager

About Google Tag Manager

Google Tag Manager (GTM) is a free tag management system that allows marketers and developers to easily add and update website tags—including conversion tracking, site analytics, and remarketing—without needing to modify code. On platforms like Stape, businesses can implement server-side tracking for Google Tag Manager, letting them collect and send higher-quality first-party data to analytics and advertising platforms, improving marketing performance and compliance. Stape's solution is particularly useful for digital agencies and businesses facing complex tracking challenges or technical limitations.