GTM MCP Server

GTM MCP Server is an open-source MCP (Model Context Protocol) server that enables AI assistants—like Claude, ChatGPT, Gemini, and Cursor—to manage Google Tag Manager (GTM) containers and configurations via natural language. It exposes secure AI-powered automation for creating, auditing, modifying, and publishing GTM tags, triggers, variables, containers, and more, integrating directly with the official GTM API. Agencies, digital marketers, and analysts can efficiently deploy tracking setups, enforce privacy/consent rules, generate reporting documentation, and standardize workflows across multiple projects or clients without manual, click-driven GTM workflows.