Impact Mcp Server

About Impact Mcp Server

Impact Mcp Server is an MCP (Model Context Protocol) server that exposes a suite of B2B positioning and messaging tools built on the IMPACT Framework by Shashwat Ghosh. It enables AI assistants and MCP-compatible clients to assist with positioning audits, persona mapping, competitive analysis, value proposition creation, market category selection, core messaging development, and tactical execution planning. Designed for B2B marketers, founders, product marketers, and consultants, it provides systematic tools to clarify, differentiate, and operationalize product positioning and messaging across buying group personas. Integrates with Claude, Cursor, Windsurf, and any MCP-compatible AI client.