Novela

Novela offers AI-powered marketing simulations designed to teach strategic judgment and decision-making skills to students in undergraduate, MSc, MBA, and executive education programs. The simulations feature Ela, an in-game AI copilot, which proposes strategies, generates marketing content, and challenges student assumptions, simulating real-world, high-stakes marketing environments. Novela empowers students to develop AI leadership skills and critical thinking that are vital for modern marketing roles.