Novela

Novela offers AI-powered digital marketing simulations designed for educational institutions, including undergraduate, master’s, MBA, and executive education courses. Their platform allows students to experience and make strategic marketing decisions in realistic scenarios such as Google Ads, Meta Ads, and B2B AI-driven campaigns. Each simulation features an in-game AI copilot (Ela) that generates suggestions, content, and prompts students to critically evaluate AI-driven insights, preparing them to lead in an AI-augmented marketing world.