Whatsapp Business API

The WhatsApp Business API (also referred to as WhatsApp Business Platform) enables medium to large businesses to communicate with customers at scale using programmatic access. It supports automated messaging, notifications, customer support, marketing messages, and transactional communications, blending conversational AI features with the global reach of WhatsApp. It's specifically designed for organizations seeking to drive customer engagement, streamline conversations, and manage high message volumes securely and reliably.