Whatsapp Business API

The WhatsApp Business API (officially known as WhatsApp Business Platform) empowers medium to large businesses to communicate with customers at scale, offering programmatic access to WhatsApp's enormous user base. It is designed for businesses requiring bulk messaging, automated notifications, and enhanced customer engagement through integration with back-end systems and AI. Its use cases include sending order updates, authentication OTPs, customer support, marketing messages, and appointment reminders directly on WhatsApp.