Workmagic

Workmagic is a marketing measurement and optimization platform designed for eCommerce brands and retailers. It enables businesses to track and analyze the true incrementality and omnichannel impact of their advertising spend, using automated incrementality tests, causal media mix modeling, and attribution models. Marketers and revenue leaders can use Workmagic to align decisions across marketing and finance, optimize campaign effectiveness, maximize profitability, and understand the cross-channel 'halo effect' of ad investments on Amazon, TikTok, retail, and other channels.