Build Your Brand With Expert Frameworks

Runs your complete brand development as one connected workflow instead of isolated fill-in-the-blank exercises. It composes proven expert frameworks (Dunford, Miller, Nielsen Norman, Aaker, Do) into skills that share state through a smart manifest, adapt to your knowledge level, and surface generic output so you can fix it before it ships.

1. Run start to detect where you are and route to the right skill. 2. Work through positioning (Dunford 5-component framework), messaging (StoryBrand), voice (NN/g dimensions + Aaker personality), and visual identity (Stylescapes) in sequence, building on each previous output. 3. Run audit to inventory existing assets, or use landing-page and ad-copy for deployment. 4. Track competitive landscape with competitor-scan and radar. Output: a brand-brief.md file that holds all your decisions, confidence levels, and outputs, shared across all skills.

Every piece of brand work builds on the last, confidence levels stay visible so you know what's validated vs assumed, and generic output gets caught by anti-slop checks before you use it.

Installs as a Claude Code plugin to ~/.claude/plugins/brand-toolkit. Works on Mac, Linux, and Windows (Git Bash/WSL/PowerShell). Requires git to clone. The toolkit uses a smart manifest pattern: all skills read from and write to a single brand-brief.md file, which enables context-sharing between skills and allows you to work across different project directories with brand-sync.

Requires Claude Code (native to Claude.com or Claude desktop client). Brand positioning is strongest when built on real customer or market knowledge; seed-stage ideas benefit from validation first. Some skills work best in sequence (positioning before messaging) but won't block out-of-order usage.