Discover Your Brand Stage & Route Intelligently2 skills
Assess your brand journey and intelligently route you to the right starting skill.
Marketing Blueprint
Build Your Brand With Expert Frameworks In Claude
jgertonMay 2026
Methodology-grounded brand building using proven expert frameworks—from positioning through visual identity to production assets.
Discovery & RoutingDefine PositioningCraft MessagingEstablish VoiceDesign Visual IdentityCompetitive IntelligenceAudit & OptimizeExecute & LaunchSync & Maintain
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What does this do
Most brands fail because teams either skip critical strategic thinking, treat branding as generic fill-in-the-blank exercises, or work in siloed tools that don't integrate into your workflow. You need a cohesive, framework-driven process that builds on real insights and adapts to your business context.
How It Works
You start with an intelligent routing skill that detects your brand stage and creates a smart manifest. Then you move sequentially through expert-led stages: positioning (April Dunford), messaging (Donald Miller), voice (Nielsen Norman), and visual identity (Chris Do). Each stage reads and writes to your manifest, so later work always knows what came before. Throughout, skills run anti-slop checks to ensure your brand isn't generic.
Included Skill Groups
Define Brand Positioning With Expert Frameworks1 skill
Establish unique positioning using April Dunford's 5-component framework and Marty Neumeier's Onlyness test.
Craft Messaging Using StoryBrand Framework1 skill
Build compelling brand messaging using Donald Miller's 7-element BrandScript where the customer is the hero.
Establish Voice & Personality Guidelines1 skill
Define brand voice using Nielsen Norman Group's 4 dimensions, Jennifer Aaker's personality framework, and Jung's 12 archetypes.
Design Visual Identity With Stylescapes1 skill
Create visual brand identity using Chris Do's Stylescapes methodology—3 contrasting visual directions with color, typography, imagery.
Gather Competitive Intelligence & Market Insight2 skills
Analyze competitors through all framework lenses and capture inspiration with brand-lens analysis.
Audit Existing Assets & Optimize Consistency3 skills
Discover and assess your existing brand assets for intentionality, consistency, and quality.
Execute Brand Assets & Production Copy2 skills
Create production-ready brand assets: landing pages, ad copy, and launch-ready materials.
Key Features
Smart Manifest System
A single brand-brief.md file connects all skills and tracks state, confidence levels, and decision history. Skills know what's complete, what's assumed, and what comes next.
Expert Framework Integration
Positions using Dunford's 5-component framework, messages with Donald Miller's StoryBrand, voices using NN/g dimensions and Aaker personality, and designs with Chris Do's Stylescapes methodology.
Anti-Slop Quality Checks
Every skill runs output through swap tests, specificity tests, and differentiation checks to eliminate generic language and ensure your brand is distinctive.
Adaptive Intelligence Routing
The start skill detects whether you're building from scratch, auditing existing assets, or refreshing an established brand—and routes you to the right next skill.
Confidence Tracking
Each positioning component is scored as validated, researched, or assumed. Downstream skills flag when they're working with hypothesis-grade input so you know what needs customer validation.
Key Features
Smart Manifest System
A single brand-brief.md file connects all skills and tracks state, confidence levels, and decision history. Skills know what's complete, what's assumed, and what comes next.
Expert Framework Integration
Positions using Dunford's 5-component framework, messages with Donald Miller's StoryBrand, voices using NN/g dimensions and Aaker personality, and designs with Chris Do's Stylescapes methodology.
Anti-Slop Quality Checks
Every skill runs output through swap tests, specificity tests, and differentiation checks to eliminate generic language and ensure your brand is distinctive.
Adaptive Intelligence Routing
The start skill detects whether you're building from scratch, auditing existing assets, or refreshing an established brand—and routes you to the right next skill.
Confidence Tracking
Each positioning component is scored as validated, researched, or assumed. Downstream skills flag when they're working with hypothesis-grade input so you know what needs customer validation.
Tools in this Blueprint
About This Blueprint
- License
- MIT
- Industry
- Technology
- Skills
- 1 workflows, 0 sub-skills, 9 standalone
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