Ask Agent

Ask Agent by Firmly is a conversational shopping tool that merchants can embed on their websites with a single script tag, enabling shoppers to discover products, ask questions, and complete checkout entirely within a chat interface. It draws on the merchant's real-time catalog, pricing, and inventory data to surface relevant recommendations via natural language queries. The tool supports multilingual conversations, loyalty and reordering, gifting, post-purchase support, and analytics that attribute revenue to individual conversations. Merchants can deploy it via a branded widget or integrate via SDK into their own design system without any front-end rebuild.