Brandwatch Iris AI

Brandwatch Iris AI is an AI-powered suite designed for marketing, communications, and brand professionals seeking deeper consumer intelligence and social media insights. It leverages Brandwatch’s extensive data foundation to deliver real-time trend analysis, conversational AI-assisted search, automated content creation, performance analysis, and intelligent dashboards, helping brands quickly distill billions of online signals into actionable insights and content. Iris AI supports transparent, secure, and customizable workflows for teams aiming to improve their brand management, social engagement, and competitive intelligence.