Compass

About Compass

Compass (by GetWhys) is a product designed for product marketing and go-to-market (GTM) teams to bridge the gap between customer insights and marketing assets. It enables teams to conduct unlimited research interviews with actual buyers—especially in niche B2B segments—and turns the resulting insights into messaging frameworks, web copy, and sales enablement content. The platform offers always-on research, a proprietary interview database, and validates messaging with real buyer feedback, ensuring marketing output is based on authentic buyer input rather than internal assumptions.