Ctrl

Ctrl (getctrl.co) is an AI-powered workspace platform built for sales and customer success teams that consolidates data from multiple CRM and support systems — such as Salesforce, HubSpot, G Suite, Slack, and Jira — into a single, actionable interface. It automates customer-related tasks including CRM field updates, follow-up email generation, call summarization, and sales process tracking, enabling revenue teams to complete workflows up to 40% faster. The platform sits atop existing CRMs and uses AI to score qualification criteria, suggest next steps, and enforce sales playbooks. Founded in 2021 in Tel Aviv and acquired by Sana in October 2024, Ctrl operated as a SOC 2-certified SaaS product before being folded into Sana's broader AI workflow automation platform.