Diagnose and Sharpen Marketing Copy

Produces crisp, specific marketing copy that sounds like a real person and drives one clear action. It replaces generic company messaging and AI-generated copy that readers ignore, working for marketing teams, founders, and copywriters writing homepages, landing pages, CTAs, headlines, and feature descriptions.

1. Diagnose which situation you are in: blank brief (full creative latitude), real perspective present (match and restore their voice), or point edit (touch only what was asked).
2. Decompose your deliverable into 12 to 18 named units (headline, subhead, problem section, CTA, etc.) and work each unit in order.
3. For each unit, write two to three candidate lines and judge them against the Three Rules: Can you visualize it? Can you prove it true or false? Could a competitor write this exact sentence?
4. Lock each unit when two of three rules pass, fix its worst flaw, and move on without returning.
5. Assemble the locked units, read for flow and punch distribution (one or two punchy moments surrounded by plain copy), and verify against the hard rules checklist. Output: marketing copy with no em-dashes, no banned vocabulary, specific claims, one call-to-action, and a voice that matches the source material.

Copy that passes the Three Rules test and sounds like it came from a specific person, not an AI model.

Hard rules that override all other instruction: never produce an em-dash (replace with comma, period, colon, or connector word); never use banned vocabulary (leverage, utilize, seamless, cutting-edge, innovative, game-changer, ecosystem, landscape, journey, robust, empower, comprehensive, etc.); every line must pass at least two of three: visualizable, falsifiable, unique to this product; every page drives exactly one named action; match the marketer's taste by tracing every significant choice to evidence in their input; use plain copulas (is, are, was, has) never (serves as, stands as, represents, boasts, features); delete sentences that claim importance instead of proving it; use plain copy by default with one or two earned punchy moments, never two-word imperatives (Stop guessing. Start knowing.) or noun-phrase fragments (Your data, finally clear.); no forced symmetry or groups of three; end on a fact, number, named customer, or button. Protocol: Phase 1 name the situation and one action. Phase 2 decompose into 12-18 units. Phase 3 write two candidates per unit, judge against constitution, lock best version and move on. Phase 4 assemble, read for flow and punch scarcity. Phase 5 run verification checklist. Never invent statistics, testimonials, or customer names; flag gaps with [Stat needed: description].

Does not work for visual design, video, or audio copy. Requires a clear understanding of who the reader is and what single action the page drives; blank briefs need a persona to be constructed first. Taste-matching only works when the input contains discernible voice or perspective; generic company-speak offers no anchor. The Three Rules filter works best with specific claims and named details; the method struggles with purely emotional or atmospheric messaging. Requires resisting the impulse to 'improve' a marketer's existing perspective in Situation B, which means accepting their angle even when you find it less clever.