Firsthand

Firsthand is an AI-powered platform for marketers and publishers to deploy adaptive Brand Agents—AI-driven mini-apps that engage consumers in real-time, grounded in each brand's unique knowledge and content. The platform emphasizes data and knowledge rights management via Lakebed™, keeping brands in control over how their intellectual property is used, ensuring brand safety and content integrity. Firsthand is designed for organizations seeking to intelligently engage audiences while maintaining strict oversight of brand data.