
Our AI-native solution helps marketers and publishers connect with consumers anywhere online, while keeping you in control of your brand's data and intellectual property. Marketers and publishers use the Firsthand Brand Agent Platform™ to create and deploy AI-powered Brand Agent campaigns that dynamically respond to consumers' real-time needs.
Adobe and IBM are committed to helping customers realize the full value of generative and agentic AI in marketing, content creation and brand governance.
Register for Adobe Summit 2026 in Las Vegas, April 19–22. Explore AI, creativity, and marketing with 200+ sessions and hands-on labs to gain insights and connections.
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Insights and updates on AI marketing strategies and the Firsthand platform.