Firsthand

Firsthand's Brand Agent Platform is an AI-native solution for marketers and publishers to create and distribute adaptive Brand Agent campaigns that use a company's proprietary knowledge, while ensuring full control over brand data and intellectual property. With its Lakebed™ knowledge management feature, users set granular permissions for how brand content is accessed and deployed by AI-powered Brand Agents, ensuring brand safety and compliance. The platform's campaigns can run on brand sites or be distributed across publisher networks, allowing scalable, real-time, and consumer-centric engagement.