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Research Competitors and Markets

0May 2026

Nine skills for discovering competitors, analyzing their strategies, and identifying market opportunities.

What problem does this solve?

Maps the competitive landscape and market structure before you build. These skills discover competitors by category and audience, extract their positioning and feature matrix, analyze their content and SEO strategies, and recommend channel and influencer targets. This removes months of manual research and creates a competitive moat map.

How does it work?

  1. Run Competitor Discovery to find direct, adjacent, and tangential competitors for your product. 2. Run Competitor Site Analysis on top 3 competitors to extract positioning, pricing, and proof signals. 3. Run Competitor Content Analysis to audit their content engine, SEO plays, and gap opportunities. 4. Run Competitor Landscape to cross-compare all competitors with feature matrix, SWOT, and positioning map. 5. Parallel: Run Channel Discovery and Community Discovery to find where your audience congregates. 6. Run Influencer Discovery to map 100+ potential partners scored by audience overlap. Output: a competitive intelligence report, audience distribution map, and a list of influencers and channels to target.

Included Skills

No skills in this group

What's required to run this?

Competitor Keyword Analysis and Keyword Research skills require Keywords Everywhere MCP and API key for live keyword volumes, traffic metrics, and backlink data. Competitor Site Analysis optionally uses Playwright MCP for JavaScript-rendered pages. All skills degrade gracefully without integrations.

Key Features

Competitor Discovery

Search the web and discover direct, adjacent, and tangential competitors ranked by relevance

Competitor Site Analysis

Extract positioning, pricing, social proof, hiring signals, and feature clues from a competitor's homepage

Competitor Content Analysis

Audit a competitor's content engine, SEO plays, comparison pages, and gated assets; identify content gaps

Competitor Keyword Analysis

Map a competitor's organic search presence and top-ranking keywords using live traffic data (requires Keywords Everywhere API)

Competitor Landscape

Cross-competitor comparison with feature matrix, pricing, 2x2 positioning map, aggregate SWOT, and strategic recommendations

Tools in this Blueprint

Slack logo
4.5(39,319 reviews)

About This Blueprint

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