Part of Run Outbound Campaigns End to End
Sales Blueprint
Safety checkedBuild Campaign Context & Hypotheses
Foundation layer. Build and maintain your company context file and generate testable pain hypotheses.
What problem does this solve?
Gives all your outbound skills a single source of truth for your ICP, voice, proof points, and win cases. Without it, each email is drafted cold and enrichment design starts from scratch. With shared context, every skill that runs downstream reads the same value prop and uses the same hypotheses.
How does it work?
Use context-building to create or update your company context file (ICP, What We Do, voice rules, win cases, proof library, campaign history, DNC list). Use hypothesis-building to generate pain hypotheses from your context plus domain knowledge. Both skills read and write to claude-code-gtm/context/{company}_context.md. Downstream skills (email-prompt-building, list-building, market-research, list-segmentation, email-response-simulation) read this file automatically. Output: a living context file and a set of testable hypotheses for your campaign.
Included Skills
No skills in this group
What's required to run this?
context-building supports four modes: create (new context file), update (append to existing), call recording capture (extract signals from transcripts), and feedback loop (import campaign results). hypothesis-building runs without the Extruct API.
Key Features
context-building
Create, update, or capture context from call transcripts; import campaign results and feedback to refine ICP and hypotheses over time.
hypothesis-building
Generate pain hypotheses from your context file plus domain knowledge (no API call required).
About This Blueprint
- Industry
- Technology
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