Part of Write and Optimize Blog Posts at Scale
Content Blueprint
Plan Editorial Strategy and Calendars
Define blog positioning, generate editorial calendars, plan semantic topic clusters, and capture brand voice and discourse insights.
What problem does this solve?
Produces blog strategy docs, editorial calendars, topic-cluster hub-and-spoke plans, and captures brand positioning + current discourse trends. Replaces manual strategy workshops, calendar spreadsheets, and voice-of-customer research.
How does it work?
- Run
/blog strategy <niche>to scope positioning, audience, and content architecture. 2. Run/blog calendar [monthly|quarterly]for an editorial calendar with decay detection and 60/30/10 content mix. 3. Run/blog cluster [plan|execute] <seed>to generate hub-and-spoke topic clusters and execute them as a series. 4. Run/blog brand initto generate BRAND.md + VOICE.md context auto-loaded by all sub-skills. 5. Run/blog discourse <topic>for last-30-days discourse research (API-free). Output: Strategy doc, calendar, cluster plan, brand context files, or discourse brief.
Included Skills
No skills in this group
What's required to run this?
Discourse research is API-free and uses site-specific WebSearch operators (site:reddit.com, site:twitter.com, etc.). BRAND.md and VOICE.md are loaded via scripts/load_untrusted_root.py with CSPRNG nonce fencing to guard against indirect prompt injection (v1.8.3+). Project-root context files are treated as untrusted data, never as instructions.
Key Features
/blog strategy
Blog positioning, audience definition, competitive landscape, and topic ideation aligned to your niche.
/blog calendar
Editorial calendar generation with decay detection (staleness flagging) and 60/30/10 content mix (pillar/cluster/tactical).
/blog cluster
Semantic topic-cluster planning (hub-and-spoke architecture) with execution mode to write the full cluster automatically.
/blog brand
Generate durable BRAND.md + VOICE.md context files auto-loaded by all blog sub-skills; untrusted-data contract enforced.
/blog discourse
Last-30-days discourse research (Reddit, X, YouTube, etc.) via API-free WebSearch; produces DISCOURSE.md.
About This Blueprint
- Industry
- Marketing Technology
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