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Part of Build Product Strategy With AI-Powered PM Skills

Product & Design Blueprint

Run Customer Discovery and Research

0June 2026

Skills for planning interviews, conducting research, and synthesizing customer insights into validated findings.

What problem does this solve?

Structures customer discovery so you validate assumptions before building and uncover unmet needs with rigor. Prevents interviewer bias, researcher confirmation bias, and surface-level feedback that doesn't inform product decisions.

How does it work?

Use discovery-process for end-to-end discovery (frame problem hypothesis, plan interviews, conduct synthesis, run experiments over 3-4 weeks). Use discovery-interview-prep to design Mom Test-style interviews based on your learning goals. Use opportunity-solution-tree to turn stakeholder requests into structured problem discovery: extract outcomes, generate opportunities, map solutions, select the best POC to test. Use company-intel for competitive or market research across seven analytical lenses. Use component skills (jobs-to-be-done, customer-journey-map, proto-persona) for specific discovery outputs. Output: validated problem statements, customer insights, and solution hypotheses ready for design or delivery.

Included Skills

No skills in this group

Key Features

discovery-process

Complete cycle from problem hypothesis to validated solution, orchestrating framing, interviews, synthesis, and experimentation (3-4 weeks).

discovery-interview-prep

Adaptive questions to design Mom Test-style interviews based on research goals and constraints.

opportunity-solution-tree

Convert stakeholder requests into structured opportunity mapping with best POC recommendation.

jobs-to-be-done

Uncover customer functional, social, and emotional jobs, pains, and gains in structured format.

company-intel

Research companies, industries, or competitors using seven analytical lenses (financials, market offer, competitive dynamics, trends, PM implications).

About This Blueprint

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Ishani D.

Account Manager at G2