Retention & Churn Reduction Monitor

Flags when your existing customers research alternatives or competitors on G2, delivering same-day alerts with evidence and drafted retention plays so CSMs can intervene before the renewal conversation starts. Customers evaluate replacements quietly; G2 research activity is one of the earliest visible signals.

Daily or weekly, it pulls your customer list from the CRM, intersects with G2 intent activity on competing or alternative products, flags accounts within 90 days of renewal or with churn signals, classifies each match (active evaluation, switch validation, renewal research, cross-sell intent), and posts an alert to the CSM channel with the evidence, renewal date, ACV, and a drafted play (check-in message, talking points, proof point from a G2 review). Slack threads update instead of alerting twice on the same pattern. Weekly rollup shows total ACV at risk and top accounts for leadership. Output: Slack alerts for immediate CSM action, CRM notes logged on each account, weekly ACV rollup.

Requires G2 MCP (Buyer Intent subscription; competitive signals are critical here), CRM connection (source of customer list, renewal dates, ACV, CSM owner), and Slack (alerts are the deliverable; file-only fallback exists but defeats the same-day urgency). Alert threads persist within Slack; same account + same pattern in the same week updates the thread instead of alerting again. Never treats a single page view as churn; all alerts carry full evidence.