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Part of Run Go-to-Market Workflows With AI

Marketing Blueprint

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Run Ads and Paid Campaigns

0June 2026

Skills for ad campaign management, A/B testing, platform optimization, and paid media strategy.

What problem does this solve?

Designs, manages, and optimizes paid campaigns across Google Ads, Meta, LinkedIn, and app platforms. It handles ad copy, audience targeting, budget allocation, creative testing, and performance optimization so your paid spend converts.

How does it work?

  1. Describe your campaign goal (e.g., 'Launch a Google Ads campaign for SaaS leads'). 2. The skill builds a campaign plan with targeting, creative variations, copy angles, and budget recommendations. 3. It generates ad copy and landing page optimization suggestions. 4. You create the campaign and share performance data for optimization. Output: campaign plans, ad copy variations, targeting recommendations, A/B test designs, and optimization playbooks.

Included Skills

No skills in this group

What's required to run this?

Integrates with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads APIs. Generates campaign briefs and tracking pixel recommendations.

Key Features

Ad Copy & Creative

Writes ad headlines, descriptions, and creative angles for multiple platforms.

Campaign Strategy

Plans audience targeting, bid strategy, budget allocation, and campaign structure.

Conversion Tracking

Sets up tracking, defines conversion events, and builds measurement frameworks.

Platform Optimization

Optimizes for Google Ads, Meta, LinkedIn, TikTok, and app store platforms.

Performance Analysis

Analyzes ROAS, CPA, conversion rate, and recommends scaling or pausing.

About This Blueprint

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Technology
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Ishani D.

Account Manager at G2