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Product & Design Blueprint

Validate Ideas and Define Your Business Model

0May 2026

Seven skills for idea validation, market analysis, business model design, and competitive positioning.

What problem does this solve?

Tests business assumptions and defines your core model using seven specialized skills. This phase validates whether your idea is fundable, sizes your market opportunity, and builds your business model foundation using structured frameworks instead of untested assumptions.

How does it work?

Run these skills in order to build your strategic foundation. 1. Validate your idea with 10-dimension scoring. 2. Analyze market size using TAM/SAM/SOM and Porter's Five Forces. 3. Design your business model with the Business Model Canvas. 4. Build customer personas with JTBD methodology. 5. Craft your value proposition. 6. Define product positioning using April Dunford's canvas. 7. Complete competitive intelligence analysis. Each skill produces an HTML report that feeds into the next. Output: a validated idea with clear positioning and competitive differentiation backed by quantitative scoring.

Included Skills

No skills in this group

Key Features

business-idea-validator

10-dimension scoring framework for idea validation with go/no-go recommendation

market-opportunity-analyzer

TAM/SAM/SOM calculation with Porter's Five Forces analysis

business-model-designer

Business Model Canvas implementation with revenue and cost structure

customer-persona-builder

Data-driven buyer personas built with Jobs-to-be-Done methodology

value-proposition-crafter

Jobs-to-be-Done value proposition design with positioning statement

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Ishani D.

Account Manager at G2