Part of Launch G2 Buyer Intent Campaigns End to End
Sales Blueprint
Safety checkedMulti-Provider High-Intent Targeting
Weekly master target-account list built from accounts confirmed by two or more independent intent sources (G2 + Bombora/Demandbase/6sense/ZoomInfo), ranked in tiers, enriched with contacts.
What problem does this solve?
Produces one prioritized target-account list by triangulating G2 and other intent providers, so you work the strongest outbound signal instead of managing parallel dashboards. Accounts hot in both G2 (bottom-funnel research) and broad-web intent (early-stage research) are the highest-confidence outbound targets.
How does it work?
Weekly or on demand, it pulls and normalizes datasets from G2 and your connected intent provider (or CSV export), joins by company domain, tiers by cross-confirmation (T1: both sources, T2: G2 only, T3: secondary only), drops your customers and noise, tags accounts your reps already touch, enriches top-tier contacts, and delivers a ranked CSV plus CRM tasks on Tier-1 accounts for the owning reps. Slack table shows the top 20. Output: one master list with confidence tier and associated contacts, ready for prospecting queue.
Included Skills
No skills in this group
What's required to run this?
Requires G2 MCP (Buyer Intent subscription) and CRM connection (source of customer list, rep touches, task creation). At least one secondary intent provider (Bombora, Demandbase, 6sense, or ZoomInfo Intent) via MCP connector or weekly CSV export dropped in configured folder. Contact enrichment (ZoomInfo, Apollo, Sales Navigator) optional but recommended for contact-level output. Slack optional. If no second provider connected, workflow runs G2-only and labels the list 'single-source' so confidence level is clear. All workflows ignore signals older than 14 days.
Key Features
Multi-source triangulation
Joins G2 research (bottom-funnel, high precision) with Bombora/Demandbase/6sense (broad web, wide coverage, lower precision). Accounts in both get T1 priority.
Confidence tiering
T1 (both sources, act now), T2 (G2 only, high intent), T3 (secondary intent only, research). Tiers shown in the list so reps can focus.
Customer + rep-touch gating
Current customers and accounts reps already touch are tagged or dropped so you don't duplicate effort.
Contact enrichment
Top-tier accounts populated with 2-3 named contacts (if enrichment provider connected); without it, flagged 'needs contacts'.
CRM task generation
Tier-1 accounts written as tasks/notes on the CRM account record for the owning rep. No connector to secondary providers needed; CSV export works.
About This Blueprint
- Industry
- B2B SaaS
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ClaudeG2 Buyer Intent (G2 MCP Server)ZoomInfo (MCP)+3 moreIshani D.
Account Manager at G2