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Part of Build Complete Business Plans From Idea to Pitch

Product & Design Blueprint

Plan Your Go-to-Market and Product Roadmap

0May 2026

Four skills for feature prioritization, GTM planning, pricing strategy, and OKR-driven roadmapping.

What problem does this solve?

Translates your business model into product and market execution strategy using four specialized skills. This phase converts positioning into concrete GTM tactics, feature priorities, and pricing models with quantitative frameworks instead of guesswork.

How does it work?

Run these skills to plan your product and market strategy. 1. Prioritize features using RICE/ICE scoring and value-effort matrices. 2. Build a 90-day GTM strategy with channel selection. 3. Design pricing strategy using Van Westendorp analysis and tier models. 4. Create an 18-month OKR-driven roadmap aligned to business goals. Each skill references your foundation strategy outputs. Output: a detailed product roadmap, pricing model, and GTM playbook with prioritized channels and feature sequencing.

Included Skills

No skills in this group

Key Features

feature-prioritization-framework

RICE/ICE scoring with value-effort matrix for feature sequencing

go-to-market-planner

90-day GTM strategy with channel selection and launch tactics

pricing-strategy-architect

Van Westendorp pricing analysis with tier design and positioning

strategic-roadmap-builder

18-month OKR-driven product roadmap with milestone planning

About This Blueprint

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Ishani D.

Account Manager at G2

Plan Your Go-to-Market and Product Roadmap | G2 AI