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Part of Build Complete Product Workflows With 68 PM Skills

Product & Design Blueprint

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Discover: Find and Assess the Right Problem

0May 2026

Five skills for problem exploration, competitive analysis, stakeholder understanding, journey mapping, and market sizing.

What problem does this solve?

Explores the problem space to identify real user needs and market opportunities. Converts raw observations into structured problem frames that ground product strategy and inform downstream design decisions.

How does it work?

  1. Run interviews and collect raw research data (transcripts, notes, observations). 2. Invoke interview-synthesis to extract patterns and insights across participants, or journey-map to visualize customer experience across touchpoints. 3. Layer in competitive-analysis to map the landscape and stakeholder-summary to understand organizational context. 4. Use market-sizing to estimate opportunity with triangulated frameworks (top-down, bottom-up, comparable). Output: problem frame, competitive intelligence, stakeholder map, and market opportunity estimate ready to feed into Define phase.

Included Skills

No skills in this group

What's required to run this?

interview-synthesis and market-sizing refuse to fabricate data when sources are thin; they label confidence honestly instead. journey-map and market-sizing support markdown with optional mermaid diagrams for visualization.

Key Features

interview-synthesis

Aggregates research conversations into patterns, quotes, insights, and recommendations across 5+ participants

journey-map

Captures customer stages, touchpoints, emotional curve, pain points, moments of truth, and opportunity annotations

competitive-analysis

Maps features, positioning, strategy, and differentiation gaps across competitor set

stakeholder-summary

Documents stakeholder needs, concerns, influence, and engagement strategy for complex initiatives

market-sizing

Triangulates TAM/SAM/SOM using multiple frameworks (top-down, bottom-up, comparable, analogous) with source-graded confidence

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Ishani D.

Account Manager at G2