Google Ads Intent Targeting

Delivers a numbered change list your Google Ads manager applies in minutes to target in-market accounts, exclude existing customers, and refresh copy with signal-driven messaging. Prospecting spend keeps serving to current customers and generic keywords while G2 already knows which accounts are comparing vendors this week.

Weekly or bi-weekly, it pulls in-market accounts (30-day window), segments by funnel stage and geo, enriches top segments to personal email addresses (GDPR-region accounts excluded unless consent confirmed), builds Google Customer Match CSVs (requires 1,000+ matched members per list), generates exclusion list for current customers and open opps, writes RSA copy per segment (character-limit-checked), and delivers everything as files plus a numbered change list (upload audience on campaign X, apply exclusion list to campaigns Y/Z, add copy headlines to ad group A). Slack summary shows change list. Output: files uploaded manually to Google Ads; your manager stays in control.

Requires G2 MCP (Buyer Intent subscription). Contact enrichment (ZoomInfo, Apollo, Sales Navigator) required for Customer Match (Google matches on personal emails, not domains). CRM optional but recommended for exclusion list (source of current customers and open opps). Without enrichment, workflow still delivers exclusion list, copy sheet, and budget memo (most of the value); Customer Match step is skipped. No Google Ads connector required; everything is file + manual instruction.