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Product & Design Blueprint

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Define: Frame the Problem and Opportunity

0May 2026

Five skills for problem framing, hypothesis articulation, opportunity mapping, jobs-to-be-done canvas, and prioritization framework execution.

What problem does this solve?

Frames the problem space into a clear, testable thesis and prioritizes opportunities. Converts problem exploration into outcome-driven definitions that align teams and guide solution exploration.

How does it work?

  1. Start with Discover outputs (research, journey map, market context). 2. Run problem-statement to frame the customer need, business context, and success criteria. 3. Create a testable hypothesis with define-hypothesis to articulate what you believe and how to validate it. 4. Map outcome-driven opportunities with opportunity-tree (Teresa Torres) or jobs-to-be-done canvas to surface solution space. 5. Use prioritization-framework to run RICE, ICE, MoSCoW, Weighted Scoring, and Kano in parallel and compare. Output: crystal-clear problem statement, validated assumptions, opportunity map, and ranked priority list ready for solution exploration.

Included Skills

No skills in this group

What's required to run this?

prioritization-framework filters frameworks by data availability (e.g., Kano requires customer research); it refuses to fabricate scores and produces an estimation scaffold when input data is missing. All skills label confidence and assumption levels explicitly.

Key Features

problem-statement

Crystal-clear problem framing with scope, impact, and success criteria

hypothesis

Testable assumptions with measurable success conditions and validation approach

opportunity-tree

Outcome-driven opportunity mapping showing desired outcomes branching to opportunities to solutions

jtbd-canvas

Jobs-to-be-Done canvas capturing functional, emotional, and social dimensions of a customer job

prioritization-framework

Parallel execution of RICE, ICE, MoSCoW, Weighted Scoring, and Kano with cross-framework comparison

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Ishani D.

Account Manager at G2