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Part of Run Marketing Operations From Terminal With AI

Marketing Blueprint

Audit & Optimize Paid Ad Accounts

0June 2026

Google Ads, LinkedIn Ads, Meta Ads, Performance Max, and Shopping campaign audits plus weekly performance monitoring.

What problem does this solve?

Audits your entire ad account structure, spending efficiency, and conversion tracking so you catch wasted spend and broken tracking before the week ends. Most accounts silently accumulate budget leaks, low-quality-score keywords, disapproved ads, and misconfigurations that compound over weeks.

How does it work?

  1. Connect your Google Ads, LinkedIn Ads, and/or Meta Ads accounts via Cogny. 2. Run /google-ads-audit to score account structure (campaigns, keywords, match types, quality scores), conversion tracking, and wasted-spend hot spots ranked by estimated $ impact. 3. Run /google-ads-monitor weekly to track budget pacing, spend spikes, disapproved ads, and conversion-tracking breaks. 4. Run deep audits for your active campaign types: /search-campaign-audit, /pmax-audit, /shopping-campaign-audit, /demand-gen-audit. 5. Use /pmax-launch-kit to build a new Performance Max campaign from scratch with asset groups, search themes, and audience signals. Output: audit scores with prioritized fixes, weekly performance summaries, and launch specs.

Included Skills

No skills in this group

What's required to run this?

Free references: /pmax-launch-kit, /google-ads-scripts. Premium audits require Cogny MCP plus Google Ads, LinkedIn Ads, and/or Meta Ads connected. Google Ads Scripts reference provides automation patterns for MCC account management.

Key Features

/google-ads-audit

Account-wide audit: campaign structure, budget, QS, match types, conversion tracking, ranked by $ impact.

/google-ads-monitor

Weekly health check: budget pacing, spend spikes, disapproved ads, conversion-tracking breaks.

/search-campaign-audit

Deep Search audit: quality score, match types, negative keyword gaps, search terms, ad strength.

/pmax-audit

Performance Max deep dive: asset group strength, asset coverage, search themes, audience signals, brand exclusions.

/linkedin-ads-audit

LinkedIn campaign structure, targeting, creative performance, spend efficiency analysis.

About This Blueprint

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