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Part of Run Marketing Operations From Terminal With AI

Marketing Blueprint

Configure & Monitor Analytics & Tagging

0June 2026

GA4 audits, GTM setup and monitoring, event implementation guidance, BigQuery schema reference, and conversion tracking debugging.

What problem does this solve?

Sets up and audits your analytics infrastructure so tracking data doesn't leak PII, key events get marked, and tag changes stay transparent. Most GA4 properties quietly accumulate config drift, unregistered dimensions, broken UTMs, and PII violations that corrupt reporting and violate Google policy.

How does it work?

  1. Run /ga4-audit to check property configuration (streams, retention, key events), data quality (not set traffic, direct share), custom dimensions, and compliance (PII, internal-traffic filters). 2. Run /ga4-monitor weekly to spot differences in tags, triggers, variables vs last week and flag risky changes. 3. Use /ga4-measurement-plan to build an event taxonomy plus custom dimensions spec from your site. 4. Use /gtm-setup and /gtm-tracking-plan to design container structure and datalayer before implementation. 5. Run /conversion-debug to diagnose tracking breaks across GTM plus GA4 plus Ads plus Meta. Output: audit scores with critical/important/optimization flags, weekly change diffs, and measurement specifications.

Included Skills

No skills in this group

What's required to run this?

Free references: /ga4-bigquery-schema, /ga4-events, /gtm-setup, /gaql-reference. Premium audits require Cogny MCP plus GA4 plus GTM connected. GA4 compliance checks detect PII in event parameters and page paths (critical: triggers policy violation alerts).

Key Features

/ga4-audit

Configuration audit plus data-quality check: key events, dimensions, PII, (not set), internal traffic, Ads link, BigQuery export.

/ga4-monitor

Weekly health check: sessions, conversions, revenue, channel mix, and tracking-break alerts.

/gtm-audit

Container audit: duplicate tags, orphaned tags, trigger coverage, Consent Mode, naming hygiene.

/gtm-monitor

Weekly GTM check: diff tags/triggers/variables vs last week, flag risky changes and unpublished drafts.

/conversion-debug

Cross-platform troubleshooting: GTM plus GA4 plus Google Ads plus Meta tracking breaks.

About This Blueprint

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