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Part of Run Marketing Operations From Terminal With AI

Marketing Blueprint

Improve Conversion Rates & Campaign Tracking

0June 2026

Landing page review, UTM strategy, Meta Conversions API setup, CRM ICP analysis, and funnel recovery workflows.

What problem does this solve?

Improves conversion rates and connection between campaigns and CRM by auditing landing pages, building consistent UTM strategies, setting up server-side tracking, and identifying stalled funnel stages. Conversion optimization usually requires switching between landing-page tools, analytics, ads platforms, and CRM, losing the end-to-end view.

How does it work?

  1. Run /landing-page-review to audit your pricing/feature/conversion pages for CRO best practices and get specific recommendations. 2. Use /utm-builder to design UTM naming conventions, channel grouping rules, and validation queries that let you track campaigns through to CRM. 3. Run /meta-capi to set up Meta Conversions API (server-side events, deduplication, event match quality). 4. Connect HubSpot via Cogny. 5. Run /crm-icp-analysis to build a data-driven ICP from closed-won deals and contacts. 6. Use /drop-off-rescue to find contacts stalled at funnel stages (abandoned cart, trial-not-converting) and draft re-engagement emails. Output: page recommendations, UTM spec, CAPI configuration guide, and ICP profile with key characteristics.

Included Skills

No skills in this group

What's required to run this?

Free reference: /utm-builder. Premium skills require Cogny MCP. /meta-capi requires Meta Conversions API key. /crm-icp-analysis and /drop-off-rescue require Cogny MCP plus HubSpot connected. Drop-off rescue auto-detects email platform (Klaviyo, Mailchimp, Rule, Get a Newsletter) and reschedules without double-sending.

Key Features

/landing-page-review

CRO audit: form friction, social proof placement, value prop clarity, specific conversion recommendations.

/utm-builder

UTM naming conventions, channel grouping rules, validation queries for end-to-end campaign tracking.

/meta-capi

Meta Conversions API setup: server-side events, dedup logic, event match quality validation.

/crm-icp-analysis

Data-driven ICP from closed-won deals, contacts, and companies in HubSpot.

/drop-off-rescue

Find funnel-stalled contacts (abandoned cart, no trial, trial-no-convert), draft re-engagement, auto-schedule weekly.

About This Blueprint

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