Part of Audit Paid Ads Across All Platforms
Marketing Blueprint
Safety checkedAudit Extended Ad Platforms
Specialized audits for Microsoft/Bing Ads, Apple Search Ads, Amazon Advertising, plus cross-platform concerns like attribution and server-side tracking.
What problem does this solve?
Analyzes Microsoft/Bing, Apple, Amazon, and cross-platform issues like attribution infrastructure and server-side tracking health. These platforms have unique configurations (Microsoft syndication rules and import safety, Apple's AdAttributionKit with configurable attribution windows, Amazon's ACOS/TACOS framework, Consent Mode V2 with CAPI Gateway on the tracking layer) that general audits miss.
How does it work?
Provide account data and context for the platform(s) you use. The skill loads the appropriate audit reference file (microsoft-audit.md, apple audit rules, amazon-audit.md, or cross-platform attribution/tracking guides), evaluates checks, and returns a health score with platform-specific findings. Attribution and server-side tracking are cross-platform: they assess whether your GA4 plus pixel plus CAPI plus Events API plus AdAttributionKit plus sGTM stack is configured correctly.
Included Skills
No skills in this group
What's required to run this?
Wave 2 includes standalone /ads amazon, /ads attribution, and /ads tracking sub-skills invoked directly. Wave 3 will add paired audit agents so they dispatch in parallel during full /ads audit. Currently, a full audit covers Google, Meta, LinkedIn, TikTok, and Microsoft in parallel; Amazon, attribution, and tracking are run separately and need to be manually triggered.
Key Features
/ads microsoft
24-check Microsoft/Bing audit covering import safety from Google, Copilot integration, syndication rules, UET tag health, CTV, and LinkedIn audience targeting via Microsoft's network.
/ads apple
35+ checks for Apple Search Ads including campaign structure, CPP (Campaign Priority Param), Maximize Conversions bidding, AdAttributionKit window alignment, and TAP (Topical Ad Targeting).
/ads amazon
30+ checks for Amazon Advertising covering Sponsored Products, Brands, and Display; ACOS and TACOS targets vs margin, search-term harvesting, product feed quality, and Brand Registry validation.
/ads attribution
Cross-platform attribution audit evaluating GA4 plus AdAttributionKit plus Consent Mode V2 plus MMP (mobile measurement partner) plus server-side stitching; flags missing pieces and configuration gaps.
/ads tracking
Server-side tracking pipeline audit of sGTM (Server-side Google Tag Manager), CAPI Gateway setup, conversion event deduplication, PII hashing quality, and Events API completeness.
About This Blueprint
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