Launch G2 Buyer Intent Campaigns End to End

Runs your full motion from intent signal to campaign execution without building integrations. Each workflow pulls live G2 data, composes shared core skills (data retrieval, CRM bridge, enrichment, drafting), and delivers ready-to-use assets ranked and ready for approval. Outputs include prospecting briefings, scored pipelines, audience lists, churn alerts, competitive digests, and paid-media packages. Because every workflow shares the same data layer and CRM bridge, swapping intent sources, CRM platforms, or enrichment providers requires config changes, not skill rewrites.

Set up once: connect G2 as an MCP server, declare your CRM (Salesforce or HubSpot), and configure product slug, ICP, and competitors in config.yaml. Then activate any workflow on its cadence (daily, weekly, or on demand). Each run begins with a preflight check that inventories your connected tools, proceeds or degrades gracefully. Outputs land in Slack, your CRM, and/or CSV files ready for upload to ad platforms. 1. Prospecting teams run intent-driven outbound daily for ranked briefings with drafted outreach. 2. Revenue leadership runs account scoring weekly to tier the pipeline by G2 intent. 3. Demand-gen runs retargeting and paid-media workflows weekly to feed LinkedIn and Google Ads with fresh audiences. 4. CSMs run churn-monitor daily for same-day alerts on at-risk renewals. 5. Product marketing runs the competitive digest weekly for leadership strategy. All workflows share the same signal source and core execution layer, so changes to data handling or CRM fields propagate across the suite.

Signal-to-send in hours instead of days, because intent flows directly to drafts and audiences without manual extraction or reformatting.

Each workflow is an orchestration over four shared core skills: g2-intent-data (normalizes G2 MCP queries), crm-bridge (adapts to Salesforce, HubSpot, CSV, or none), contact-enrichment (resolves companies to named contacts), and outreach-drafting (owns message generation and GDPR gating). Workflows are markdown instructions (SKILL.md) for any AI agent that can call MCP tools and read/write files. All workflows respect GDPR regional caps and consent state, drop consumer/ISP domains before anything else, ignore signals older than 14 days, and skip accounts with open opps or recent rep touches. Config.yaml is single source of truth for stack choices and per-use-case parameters (universe, score floor, ICP, competitors, thresholds).

G2 Buyer Intent subscription (with comparison signals for full feature use) is the required data source; workflows stop without it. CRM connection strongly recommended for most workflows to prevent cold-touching existing customers or accounts with open opps. Enrichment providers (ZoomInfo, Apollo, Sales Navigator) are optional but required for contact-level deliverables (email drafts, match lists); without them, assets are flagged 'needs contacts' with suggested searches. Second intent providers for WF7 can be connected as MCP servers or provided as weekly CSV exports; no integration build needed.