AdRoll ABM (Formerly RollWorks)
AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue.
AI Analysis by G2· May 2026
AdRoll ABM (Formerly RollWorks) is a display platform that offers account matching and inventory of publishers for running marketing campaigns.
Pros
- ✓Reviewers frequently mention the simplicity of setting up and running campaigns, the ability to layer in intent data for improved targeting precision, and the seamless integration with Salesforce and other CRM platforms.
Cons
- ✗Reviewers mentioned issues with data accuracy and list logic dependencies, limited or delayed reporting, a learning curve for new users, and a need for improved targeting precision and audience control.
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