Willow
Willow takes care of sales admin, giving your reps their time back to spend with prospects and customers. Every follow up, document, meeting invite and CRM update, done for you, instantly. F*ck Sales Admin.
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AI Analysis by G2· April 2026
Willow is a tool that automates sales tasks such as taking notes, updating CRM, and handling follow-up work after calls.
Pros
- ✓Reviewers frequently mention that Willow saves them significant time on administrative tasks, provides useful summaries of past calls, and integrates seamlessly with existing systems like Hubspot and Google Workspace.
Cons
- ✗Users reported that while Willow's AI assistant is improving, it still requires double-checking for understanding individual writing styles and tones, and it currently lacks support for custom fields in Hubspot, necessitating some manual updating.
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