Part of Run Your Full Go-to-Market With AI
Product & Design Blueprint
Define Your Strategy, Positioning & Pricing
ICP definition with enrichment signals, competitive positioning, and pricing model design.
What problem does this solve?
Grounds your positioning, ideal customer profile, and pricing model in current market data and frameworks. Positioning determines whether your marketing message lands or gets lost in noise, ICP definition dictates who you focus outbound on, and pricing shapes your entire GTM organization. This domain turns abstract positioning exercises into systematic workflows using April Dunford's methodology, signal-based ICP building, and pricing models validated by 2025-2026 market data.
How does it work?
Start with positioning-icp to define your target buyer profile and initial market positioning. Use ai-pricing to validate your charge metric (consumption, workflow, outcome, or hybrid) and design pricing tiers. Use sales-motion-design to operationalize the positioning by choosing whether your GTM is PLG, sales-led, hybrid, or agent-led. The skills share ICP and positioning outputs, so each downstream decision builds on the last.
Included Skills
No skills in this group
What's required to run this?
These skills require understanding of your current customer base and market. Positioning-icp references enrichment tools (Clay, Apollo, ZoomInfo) but the framework works without them. Ai-pricing includes billing infrastructure considerations (metering, credits, invoicing) that may require engineering input.
Key Features
positioning-icp
ICP definition with enrichment signals, competitive positioning, messaging architecture, and quarterly PMF revalidation. Includes April Dunford's four-layer positioning stack and signal-based ICP scoring.
ai-pricing
Charge metric selection (consumption, workflow, outcome, hybrid), pricing models for copilots vs agents vs services, margin management with 7-lever optimization stack, and BYOK strategies.
sales-motion-design
PLG vs sales-led vs hybrid vs agent-led selection, value-before-purchase design, time-to-first-value optimization, and sales motion operationalization.
About This Blueprint
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