Define Your Strategy, Positioning & Pricing7 skills
ICP definition with enrichment signals, competitive positioning, and pricing model design.
Marketing Blueprint
Safety checked18 go-to-market skills covering strategy, outbound, inbound, paid, retention, and operations with current frameworks and benchmarks.
Copy this prompt and paste it into your AI agent to install.
Gives your AI agent dense, opinionated playbooks for each GTM function instead of generic blog-post advice. Most AI agents excel at code and debugging but fail at go-to-market decisions like pricing strategy, ICP definition, cold outreach systems, and retention mechanics. These 18 skills ground AI agents in real 2025-2026 GTM frameworks, current benchmarks, decision matrices with actual numbers, and the full revenue surface so agents can make informed GTM decisions rather than defaulting to generic guidance.
Skills activate based on your task. Ask your AI agent naturally: 'Define our ICP and build an enrichment waterfall' (strategy skills), 'Build a cold outreach sequence for my SaaS' (outbound skills), 'Plan a multi-platform launch' (inbound), 'Create a paid creative system' (paid skills). Use individual skills standalone or combine domains for full-stack GTM workflows. The skills cross-reference each other so context flows between stages.
ICP definition with enrichment signals, competitive positioning, and pricing model design.
AI-powered cold outreach, SDR automation, lead enrichment, and personalized video sequencing.
Multi-platform launches, programmatic SEO, LinkedIn social selling, and content-to-pipeline systems.
AI-generated UGC ads and platform-specific paid creative optimization.
Consumption-based upsells, churn risk scoring, and partner/affiliate programs.
GTM automation with code, lean founder playbooks, and GTM metrics and dashboards.
Your AI agent shifts from generic GTM advice to operator-level guidance with specific frameworks, benchmarks, and decision trees grounded in 2025-2026 market data.
Works with any coding agent that reads markdown skill files. No special dependencies or runtime required. Skills reference external tools (Clay, Instantly, Smartlead, n8n, Make, Zapier) but can be adapted to your existing stack. Best installed as a git submodule or via the Claude plugin marketplace. Requires agent support for reading file-based skill definitions.
Each skill is dense (300-900 lines) and assumes GTM domain familiarity. Not a replacement for domain expertise, but a force multiplier for agents already familiar with your function. Some skills (particularly outbound) require third-party tool setup (Clay, Instantly, Smartlead, etc.) and infrastructure investment. Benchmarks and pricing models are updated for 2025-2026 and should be revalidated quarterly as AI markets shift.
18 playbooks
9,800+ lines covering positioning, pricing, outbound engines, inbound channels, paid creative, retention, and GTM automation
Real frameworks
April Dunford positioning methodology, hybrid pricing models, signal-based prospecting, multi-platform launch strategies, and margin improvement stacks
Current benchmarks
2025-2026 data on reply rates by hook type, open rates by day, margin targets by product archetype, pricing adoption trends
Decision matrices
Charge metric selection framework, archetype-to-GTM motion maps, domain warmup schedules, tier design templates
Agent-native
Works with Claude, GPT, Cursor, Codex, and any coding agent that reads markdown skill files. Includes prompts and structured workflows
Stop wasting rep time on weak intent signals and mismatched accounts. The workflow ranks ICP-fit buyers by readiness, finds the right contact, and supplies tailored outreach angles for the strongest opportunities.
Ishani D.
Account Manager at G2
Shoppers get accurate answers about fit, compatibility, ingredients, and delivery even when your team is offline, so fewer leave before checkout. Conversation insights also reveal which product-page details could prevent the next unanswered question.
Urska B.
GTM Lead at Yuma AI (YC W23)
Catch a few unusual tickets before a product or fulfillment issue turns into hundreds of refunds, chargebacks, and bad reviews. Cluster transcript evidence by SKU, order date, location, and carrier so operations can trace the cause and support can reach affected customers early.
Urska B.
GTM Lead at Yuma AI (YC W23)