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Part of Run Go-to-Market Operations With AI Context

Sales Blueprint

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Research Individual Accounts for Outreach

0June 2026

Build complete intelligence briefs on target accounts, identifying stakeholders, active signals, and the right outreach angle.

What problem does this solve?

Produces a structured research brief on any target account by pulling your ICP, signals, and competitive context automatically. Instead of a generic company summary, the output answers the critical question: what's the specific trigger that makes this the right time to reach out, and what's the right angle to use.

How does it work?

Run the account-research skill on any company domain. Claude reads your ICP, signals, and competitor context from the repo, then researches the account across funding, hiring, tech stack, stakeholder roles, and signal status. It produces a brief that maps active signals to outreach hooks and recommends the specific sender and first-touch channel. You can run this before any Tier 1 outreach, before a discovery call, or when a signal fires across an account. Output: a research brief with stakeholder map, signal score, competitive context, and a proposed hook for the first email.

Included Skills

No skills in this group

What's required to run this?

Each account research takes 20-40 minutes depending on data availability. Requires internet access to research publicly available information. Output is timestamped and saved to outputs/ for reference. Can be run ad-hoc on individual prospects or in bulk before a campaign launch.

Key Features

Company snapshot

Gathers funding history, headcount growth, recent hiring, product updates, and tech stack in one pass.

Stakeholder map

Identifies 2-3 buying stakeholders with tenure in role, recent activity, and mutual connections.

Signal scoring

Checks for active signals from your signal library and calculates a score that maps to recommended action (immediate outreach vs. monitor).

Competitive context

Flags if they use a competitor or are evaluating alternatives based on job postings and signals.

The angle

Produces a proposed first-line hook based on a specific trigger: a hire, a funding event, a product shift. Not generic personalization.

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