Run GTM Workflows With AI Agent Skills

Brings GTM engineering playbooks to AI coding agents as installable, composable skills instead of disconnected manual workflows. Each skill is a self-contained playbook with trigger phrases, instructions, and supporting templates, so agents gain capabilities like writing buyer-psychology-informed cold emails, finding verified contacts, scraping competitor data, and training on writing voice (all without coding from scratch).

Once installed via npx, git clone, or git submodule, you trigger skills with natural language. Start with gtm-context to save your company, ICP, and GTM motion (optional but recommended for all downstream skills), then invoke any combination: run prospect-finder to discover contacts and emails, run email-writer to draft outreach using buyer psychology frameworks, run text-trainer to analyze writing samples and build voice profiles, run web-scraping to extract competitor data, or run gtm-scorecard to diagnose a company's GTM health in 60 seconds. Each skill reads the shared context file automatically and can output drafts ready for review or customization.

GTM engineering knowledge (frameworks, buyer psychology, data extraction, voice consistency) becomes repeatable through AI agents instead of locked in founders' heads, so sales and GTM teams ship faster with consistent quality.

Requires Node 18+ and a Claude Code-compatible agent (Claude Code, Cursor, Windsurf). Installation paths: npx @anthropic-ai/claude-code skills add lucasvibecoder/gtme-skills (recommended), Claude Code settings JSON, git clone, or git submodule. GTM-context skill saves to .agents/gtm-context.md. Voice profiles save to .agents/voice-profiles/{name}.md. Most skills read this context automatically. Prospect-finder needs PROSPEO_API_KEY. GTM-scorecard optionally uses EXA_API_KEY for faster JD discovery and people search (both cut API costs and improve speed over pure web search). Web-scraping uses Playwright for SPAs, BeautifulSoup for static HTML, and custom evasion for protected sites. All bundled in reference docs.

Prospeo API calls cost credits (1 credit per search, 1 per enrichment, 10 if requesting phone). Web-scraping skill requires careful handling of robots.txt and anti-bot measures; some sites actively block scrapers and may require external services. GTM-scorecard relies on web search and optional Exa API. Exa-dependent paths cost credits. Email-writer works best with full call transcripts or detailed context. Generic context produces generic emails.