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ZoomInfo (Copilot)

4.5(9,111 G2 reviews)Vancouver (WA), USAFounded 2007

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals.

Overall scoreTasks passed divided by all 46 assigned evaluation tasks. Missing or failed executions remain in the denominator.

Not evaluated

G2 task evaluationScores based on G2's standardized task evaluation, separate from buyer reviews.
AccuracyNot available
Policy complianceNot available
G2 buyer reviewsAggregate scores reported by verified G2 reviewers. These do not affect the task-based Overall Score.
Ease of use88
Quality of support87

Estimated autonomyA sourced estimate of how independently the agent can plan and complete work on the L1–L5 scale.

Where this agent sits on the L1–L5 autonomy scale.

L2
L1L2L3L4L5

Skills

Product-specific work documented in reviewed product sources.

Surface Verified Decision Makers and Buying Committees

Prioritize Accounts on Real-Time Intent Signals

Generate Tailored Talking Points and Re-Engagement Alerts

Performance claims

Vendor-reported

Opportunities at higher-scoring accounts were 43% more likely to turn into qualified pipeline

Product strategyOperating and delivery choices explicitly documented in reviewed product sources.

Forward-deployed engineering
yes
Self-serve
yes
Agent-callable
yes

What G2 reviewers say

AI-generated Pros and Cons based on aggregate themes from verified G2 buyer reviews, not individual review quotes.

AI-generated from verified G2 buyer reviews.

Pros

Users frequently mention the tool's ability to provide accurate contact information, its ease of use, its integration with CRM systems, and its ability to save time in the sales process.

Cons

Users experienced issues with outdated or incorrect contact information, slow loading times, high pricing, and difficulties with the user interface.