1
85+69 vs avg69 points above the average of the ranked products in this category.
93%612 of 659
78%of its answers
All categoriesG2 Category AEO Score SanityRecommended in Headless CMS 
StoryblokRecommended in Headless CMS
ContentfulRecommended in Headless CMS
Strapi
Hygraph
Prismic
ContentstackPayload CMS 
Umbraco
Agility CMS
Builder.io
Kontent.ai
Directus
Prepr CMS
Bloomreach
Which products does AI shortlist for Headless CMS?
AI assistants answered buyer questions about Headless CMS over 30 days, from 2026-10-05 to 2026-11-03. We scored the 659 answers with G2 among their cited sources. These are the products they shortlist — and how high on the list they land. View the questions asked →
Headless CMS category leaderboard
Showing 15 of 25 measured products · 46 products on the Headless CMS G2 Grid
Product
One question asked three ways: did it make the shortlist (coverage, 70%), how high on it (prominence, 15%), was it in the top three (15%). 100 would mean named first in every answer.
2
81+65 vs avg65 points above the average of the ranked products in this category.
91%597 of 659
71%of its answers
3
66+49 vs avg49 points above the average of the ranked products in this category.
81%533 of 659
32%of its answers
4
45+29 vs avg29 points above the average of the ranked products in this category.
59%387 of 659
12%of its answers
5
40+23 vs avg23 points above the average of the ranked products in this category.
52%340 of 659
10%of its answers
6
23+7 vs avg7 points above the average of the ranked products in this category.
28%183 of 659
15%of its answers
7
20+4 vs avg4 points above the average of the ranked products in this category.
26%171 of 659
8%of its answers
8
P
13−4 vs avg4 points below the average of the ranked products in this category.
17%111 of 659
4%of its answers
9
8−9 vs avg9 points below the average of the ranked products in this category.
10%65 of 659
3%of its answers
10
7−10 vs avg10 points below the average of the ranked products in this category.
9%57 of 659
2%of its answers
11
5−11 vs avg11 points below the average of the ranked products in this category.
6%40 of 659
4%of its answers
12
5−12 vs avg12 points below the average of the ranked products in this category.
6%42 of 659
1%of its answers
13
4−13 vs avg13 points below the average of the ranked products in this category.
5%32 of 659
2%of its answers
14
3−14 vs avg14 points below the average of the ranked products in this category.
3%22 of 659
2%of its answers
15
2−14 vs avg14 points below the average of the ranked products in this category.
3%19 of 659
0%of its answers
Missing a product?
10 fixed buyer questions6 AI assistantsasked every day659 answers scored, all citing G2last 30 daysRead the questionsHide the questions
- 146% of scored answers
“most trusted Headless CMS by frontend developers and digital agency teams based on user reviews”
Strongest forBloomreachavg 5.0Experroavg 5.8E - 222% of scored answers
“highest rated Headless CMS for API-first omnichannel delivery with content reuse across multiple client sites”
Strongest fordotCMSavg 7.8
- 38% of scored answers
“Which Headless CMS systems feel intuitive enough for content editors to manage independently after launch?”
Strongest forDatoCMSavg 3.0
Kontent.aiavg 3.8
- 47% of scored answers
“Headless CMS tools where content editors publish independently without needing developer involvement each time”
Strongest forAgility CMSavg 3.8
- 55% of scored answers
“Which Headless CMS platforms provide a visual block editor that non-technical content teams actually adopt?”
Strongest forStoryblokavg 1.1Builder.ioavg 3.0
- 64% of scored answers
“Top Headless CMS solutions for managing structured content across multiple locales with strong content modeling”
Strongest forContentstackavg 3.2
- 72% of scored answers
“What are the best Headless CMS platforms for frontend developers building API-first client websites?”
Strongest forSanityavg 1.3
Payload CMSavg 2.4P - 82% of scored answers
“Developers choosing a Headless CMS that avoids steep licensing costs when scaling to enterprise content operations”
Strongest forUmbracoavg 1.0
Butter CMSavg 1.7
Hygraphavg 2.0
- 92% of scored answers
“Open-source Headless CMS tools agencies use for building multiple client websites on tight budgets”
Strongest forStrapiavg 1.3
Directusavg 2.2
Ghostavg 4.7
- 102% of scored answers
“Which Headless CMS tools handle environment syncing without breaking decoupled frontends during major version upgrades?”
Strongest forContentfulavg 2.0Prismicavg 2.3
Prepr CMSavg 2.3
- The set is fixed — the same questions next week — so a product that moves means the answers moved, not the panel.Submit a question you want asked →
How the score is built
A hundred points, and this is how they are allocated. One question asked three ways — did the product make the shortlist, how high on it, and was it in the top three — each measured across every Headless CMS answer, so 100 would mean named first in all of them.
70%
15%
15%
- Coverage70%
- Did it make the shortlist?The share of the category's answers that name the product at all. An answer either brings it up or it does not.
Leader here
92.9%
Median here
4.9%
- Position is ignored here. Named last counts exactly as much as named first.
- Prominence15%
- How high on the shortlist?Mean reciprocal rank: named first scores 1, second a half, third a third, and an answer that never names it scores nothing.
Leader here
0.549
Median here
0.015
- Divided by every answer in the category, not only the ones it appears in. The conditional version rewards being named rarely and early.
- Top-3 rate15%
- Was it in the top three of it?The share of the category's answers that open with the product in the first three names, which is as far as most buyers read.
Leader here
78.3%
Median here
2.0%
- The strictest of the three. A zero means never in the opening three — not never named.
The 70/15/15 split is a judgment, not a fitted parameter — and a safe one: equal weight and position-heavy weightings return this same leaderboard, at a rank correlation above 0.99. Why, and what was tested