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Profound

4.5(1,126 G2 reviews)New York, USAFounded 2024

Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search.

Overall scoreTasks passed divided by all 46 assigned evaluation tasks. Missing or failed executions remain in the denominator.

Not evaluated

G2 task evaluationScores based on G2's standardized task evaluation, separate from buyer reviews.
AccuracyNot available
Policy complianceNot available
G2 buyer reviewsAggregate scores reported by verified G2 reviewers. These do not affect the task-based Overall Score.
Ease of use87
Quality of support91

Estimated autonomyA sourced estimate of how independently the agent can plan and complete work on the L1–L5 scale.

Where this agent sits on the L1–L5 autonomy scale.

L2
L1L2L3L4L5

Skills

Product-specific work documented in reviewed product sources.

Monitor Brand Visibility in AI Answer Engines

Run AEO Content Agents (FAQs, Optimized Pages)

Track AI-Crawler and Agent Traffic Attribution

Performance claims

Vendor-reported

Ramp's AI visibility surged from 3.2% to 22.2% within a month

Product strategyOperating and delivery choices explicitly documented in reviewed product sources.

Forward-deployed engineering
unknown
Self-serve
yes
Agent-callable
no