About
Practical technology research for small and midsize businesses.
I’m a Content Analyst focused on helping small and midsize businesses make smarter, data‑backed technology decisions. My work sits at the intersection of tech research, market trends, and real business challenges—and I’m most energized when turning complex data into insights teams can actually use. A significant part of my research centers on CRM software adoption, buyer behavior, and market shifts. I analyze how small teams evaluate tools, which features actually drive impact, and where implementations break down.